What's the point?

Since 2010, I've been creating digital experiences across multiple platforms which have always had the users interest at heart. Combining thoughtful animation with rich media and engaging content has always been something I have been passionate about as I believe it's those three key factors that make or break a memorable experience.

My knowledge of digital extends into Strategy, User profiling and journey mapping. Structuring information architecture and building upon that with wireframes, prototypes and creative. I also apply my skills in animation, photography and videography to produce creative content and have even been known to dabble in code to get the job done.

I always ensure that I'm part of a project from fruition to deployment and beyond as it's only then when you can truly understand, create and evolve a product into something that works. And by 'works', I mean something that conveys what clients wants to say and users wants to hear. At times, these two tensions can be difficult to balance, which is why I believe being fully immersed can help achieve this.

There are often times where being a part of every stage is impractical and I am happy to add my skills and knowledge into a project where required. Working collaboratively is a part of everyday life and I pride myself on getting the best out of myself and others.

But, no matter the situation, I always ask one question; What's the point?

It's a fundamental factor in anything I do. 'Why do it?', 'What are we trying to achieve for the client?' and 'What do we want users to achieve?' All amount to one key question that will determine how a project or product will develop.